ABOUT

The AFC Championship game is one of the most watched sporting events in the United States every year, attracting roughly 50 million views, which is second only to the Super Bowl. Huge television events like that call for a special opening film, or "tease," that sets the viewers up for what they're about to watch. In this past AFC Championship game, Tom Brady and the New England Patriots, possibly the most dominant team in the past 17 years with 5 Super Bowl victories was facing off against Blake Bortles of the Jacksonville Jaguars, who had never even reached the Super Bowl once. This was a classic David versus Goliath matchup that called for a dramatic film to set the stage.

AWARDS

Cannes Lions - Gold

MADEIT CREDITS

  • CBSClient

Who pooled - Teasing John Malkovich