ABOUT

Starting a family is the start of a new life stage, where IKEA becomes super relevant.We wanted to stay true to life (Where Life Happens) and break some cultural advertising taboos by focusing on the moment you discover your family is about to become bigger – essentially, when you pee on a stick. But what if the thing you peed on didn’t have to be conventional pregnancy test, but an ad?
Peeing on this ad may change your life. This ad is also a pregnancy test. Pee on the marked area and wait a moment. If you are expecting, you will get a surprise right here in the ad.