ABOUT

Adobe is constantly on a mission to reach and uplift Gen Z by creating work featuring talent this generation truly cares about. Partnering with one of the most creative rappers known for her wacky style, Tierra Whack, Adobe produced a campaign to encourage fans to design for their favorite artist in a way that has never been done before. Using Adobe Creative Cloud, over a thousand students submitted their art to inspire Tierra’s wardrobe with some help from world renown celebrity stylist Shirley Kurata. Reaching over 55 million people, and delivering 3X ROI, 15 lucky fans were chosen to make their designs a reality. But, it didn’t end there. Tierra Whack took center stage wearing her fan’s unique creations, while being photographed and featured in Vogue, the most iconic fashion publication in the world.