ABOUT

"For the 2.2 billion partially sighted and blind people in the world, telling payment cards apart is a daily struggle. Especially after so many banks have removed embossing, the one tactile thing marking the difference between a credit, debit, or prepaid card.

Working with several leaders in accessibility – including The Royal National Institute of Blind People (RNIB) and VISIONS, Touch Card was created. An accessible system of payment cards with cutout notches that allow anyone to identify their credit, debit, and prepaid cards with just a touch.

The core idea and mission of the Touch Card campaign are summed up in our tagline, “A world designed for all of us, is Priceless.”

Not only did the Touch Card introduce a new standard for financial inclusion, but our 360° campaign also reinvented the way we use a wide range of advertising media to reach our demographic on their terms. Our goal was to get the Touch Card into the hands of those who need it most – and to show the world what was possible when designing a campaign for the partially sighted and blind.