ABOUT

Is an eco-friendly black Friday purchase good for the planet or not good at all? Should you delete a message that is wrong or send the wrong message by deleting it? Is Max a dog’s name or boy’s name? The world just keeps getting more and more… confusing. Created by DAVID Madrid, this timely sequel to the acclaimed Confusing Times campaign brings our world’s confusion and contradictions to the next level, because Burger King also brought their plant-based menu to the next level, with the addition of new plant-based chicken nuggets.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • Burger KingClient
  • Alejandro FaldutiHead of Production
  • Ana MartínAssociate Creative Director
  • André ToledoExecutive Creative Director
  • Antonio BrandaoChief Brand Officer
  • Borja MoyaAdvertising Manager
  • DAVIDAgency
  • Edward RobinsonPerformer
  • Irene LeónAccount Supervisor
  • Iwo ZakowskiAdvertising Manager
  • João LuzExecutive Producer
  • Kao MoraesAssistant
  • Lindin LimaOperations
  • Lucila MengideGroup Account Director
  • Marc EscrigSenior Strategist
  • María García-HerranzHead of Account Management
  • Miguel Ángel JennerPerformer
  • Nixon FreirePhotographer
  • Nuno BarbosaPerformer
  • Pablo DíezMusic Composer
  • Paco RecueroAdvertising Manager
  • Pedro SattinAssociate Creative Director
  • PICKLE MUSICMusic
  • Renan MoraesAssistant
  • Sabrina FerrettiAdvertising Manager
  • Sandra AzedoGlobal PR Director
  • Saulo RochaExecutive Creative Director
  • Sebastian GancarzAccount Executive
  • Sebastián MerlínMusic Director
  • Sébastien RouvièreCreative Director
  • Sylvia PanicoGlobal Chief Operating Officer
  • WEARESICARIOSPhoto Studio
  • * David KruegerCopywriter
  • * Ricardo MoreiraRetoucher
  • * Pancho CassisCCO Global
  • * Patricia UrgoitiAdvertising Manager
  • * Patricia UrgoitiStrategy Director
  • * Fred BoschCreative Director
  • * Olivia LopezExecutive Producer, Music
  • * Cannes Lions Winners 2022
  • * Alexis EstizMusic Director

Who pooled - The Wrong Message