Cannes Lions Winners 2022
London
ABOUT
"For decades, McDonald’s has been at the forefront of culture. Yet in 2020, many young Americans had never tried a Quarter Pounder. McDonald’s wanted to reach youth and cultivate a new generation of brand fans by showing up for them in a way that was culturally relevant across channels.
The campaign started with a universal “fan truth” that served as the anchor - No matter how big or famous you are, everyone has a McDonald’s order. This idea debuted as McDonald’s 2020 Super Bowl commercial featuring the go-to orders of Patrick Mahomes, Kim Kardashian and Kanye West, Garth Brooks and more. These are all celebrities, but first and foremost they are true fans of the McDonald’s brand.
In September, we brought Famous Orders to life for every McDonald’s customer in America - starting with “The Travis Scott Meal”."
AWARDS
Cannes Lions - Bronze
MADEIT CREDITS
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McDonald'sClient
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Alex ScarosAccount Director -
Brandon HendersonCreative Director -
Brandon PrachtGroup Account Director -
Claire DePalmaAccount Supervisor -
Craig KepplerSenior Producer -
Gregory HascoeAccount Executive -
John PettyHead of Social Strategy -
Karl LiebermannChief Creative Officer -
Lauren AcamporaArt Director -
Liz StefanSenior Social Strategist -
Lizzie ManningComms Supervisor -
Nick SetounskiHead of Integrated Production -
Sean JohnsonCopywriter -
Temma ShoafExecutive Producer -
The Narrative GroupAgency -
Wieden + KennedyAdvertising Agency -
Yinka FasehunProducer -
Zaynah AhmedProducer -
Caleb SmithComms Director -
Cannes Lions Winners 2022
