ABOUT

The aim of the campaign is to change the draconian 2009 law in Honduras that banned the sale, distribution - and severe penalties for using - emergency contraception pills. Since the ban, more than 350,000 underage Honduran girls have given birth. Morning After Island saw multiple women journey to international waters - outside Honduran jurisdiction - to stand on a small wooden platform to take a medication that is legal in every other country in Central America. What’s more, the campaign used the powerful imagery generated to shift the conversation in Honduras

AWARDS

Cannes Lions - Gold

MADEIT CREDITS

  • GRUPO ESTRATEGIGO GE PAEClient
  • Alan CruzCommunication & Strategy
  • Andrés VillalobosCreative Team
  • Cesar ChinchillaCreative Team
  • Edgardo MelgarCommunication & Strategy
  • OgilvyAgency
  • Wanda CalixCreative Team
  • Cannes Lions Winners 2022

Who pooled - The island of the day after