Cannes Lions Winners 2022
London
ABOUT
Steph Curry ‘changed the game for good’ and we changed the ‘metaverse for good’ by launching the first cross platform metaverse wearable. It was designed & coded to be used across the worlds of SandBox, Decentraland, Gala Games and RKL, minted in 5 distinct rarities. With no media budget, we leveraged our partners using Discord & Twitter, driving 1.3B impressions. On drop day, over 25 million people visited our site & 4.5 million vied for the shoe, selling out in minutes. All proceeds went to UA’s charities, totaling $1M with secondary sales at $17M+.
AWARDS
Cannes Lions - Bronze
MADEIT CREDITS
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Under ArmourClient
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Allison BobruskaAdvertising Manager -

Berlin CameronAgency -

Dimitrija GeorgievAdvertising Manager -

Emily BondGroup Account Director -

Jack CameronCo-Founder -

Jennifer DaSilvaPresident -

Luna Market Inc.Digital Agency -

NewKino StudioDigital studio -

Noah KimFounder -

Paige RaiczykContent Strategist, Social -

Samuel KoChief Experience Officer -

Spencer HawkinsSenior Designer -

Stephen CurryActor / Celebrity -

Valerie MiddletonAdvertising Manager -

William HuangCo-Founder -

Ewen CameronFounder/Chief Creative Officer -

Cannes Lions Winners 2022
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