Cannes Lions Winners 2022
London
ABOUT
In Peru, machismo reigns supreme. Women are expected to fulfill their roles as a mother and stay-at-home wife, before considering their own dreams. And with every single bank in Peru requiring both the husband and wife to sign for a loan, women face a cultural roadblock to a life of independence. Where others accepted and reinforced that status-quo, Mibanco decided to break national banking policies and take on the country’s patriarchal mindset - giving women a chance to pursue their aspirations.
AWARDS
Cannes Lions - Gold
