ABOUT

In Germany, an ambulance should arrive within 8 minutes after an emergency call. But this has changed dramatically. Every second emergency response is delayed. With the omnipresence of smartphones, onlookers have become a huge issue. These “civilian paparazzi” take photos of victims and impede life-saving rescue operations with their sensationalism. Although it became a criminal offense in January 2021, action is rarely taken against ruthless onlookers. Our idea: Turning smartphones from problem boosters into problem solvers. We have developed an innovative digital pattern, that functions like a camouflaged QR code, to trick smartphone cameras. When an onlooker tries to capture a rescue operation with his smartphone, a message will pop up on the display - confronting the onlooker with his wrongdoing and educating him about proper behavior at accident scenes.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • JohanniterClient

Who pooled - The Anti-Look