ABOUT

"In Gujarat, menstruating women are called Adelis.

Following age-old customs, Adelis are not allowed to cook during their periods, which results in them losing more than 20% of their income."

AWARDS

Cannes Lions - Silver

MADEIT CREDITS

  • UnipadsClient
  • Monkey on Hot BricksProduction Company
  • Simulations Public Affairs Management ServicesPR Agency
  • VMLY&R IndiaAgency
  • Cannes Lions Winners 2022

Who liked - The Adeli Movement