ABOUT

‘Speaking in Color’, is an AI, voice-controlled tool that produces colors based on human inspiration. Launched exclusively to architects and visionaries who create iconic skylines and landmarks buildings, Sherwin-Williams Coil Coatings and Wunderman Thompson have enabled architects to turn a memory or vision into their perfect color. For example, they could describe “the French Riviera at sunset, with champagne”, and fine-tune it to their custom color palate (“darker blue”, “moodier”, or “a sliver of sun”) to find the hue that fits their vision.

AWARDS

Cannes Lions - Grand Prix

MADEIT CREDITS

  • SHERWIN-WILLIAMS COIL COATINGSClient

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