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Ariel #ShareTheLoad furthers the cause of equality within households by highlighting a startling truth - household chores are coming in way of women getting enough sleep and rest. This time, they urge men to wake up and #ShareTheLoad for equal sleep. This professional campaign titled '#ShareTheLoad - for equal sleep' was published in India in March, 2020. It was created for the brand: Ariel, by ad agency: BBDO. This Film medium campaign is related to the Health, House, Garden, and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago.