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"Tony Hawk’s Pro Skater Launches “Scratch Boards.” Limited-Edition Promotional Decks With Special Prizes Hidden Beneath The Paint. Activision, Tony Hawk and DAVID Madrid team up to create these special decks that reward skaters only after they scratch them, similar to a scratch card.
The more you skate, the more you scratch your skateboard. That’s the whole idea behind Activision’s latest campaign. In collaboration with Birdhouse, the video game publisher is launching a promotion where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk’s Pro Skater 1+2 prizes."

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • ACTIVISIONClient

SCRATCHBOARDS

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