ABOUT

Ogilvy and Dove have been fighting unrealistic beauty standards since 2004. Sadly the beauty industry has become more toxic, and women’s confidence in their beauty is at an all-time low. To accelerate change in beauty our new platform Let’s Change Beauty is detoxifying beauty for Gen-Z women and girls through action. We updated Dove’s iconic film from 2006 ‘Evolution’ for 2021. ‘Reverse-selfie’ starts with the perfectly edited selfie of what looks like a woman, and tracks the edits backwards until its true face, a 13-year-old girl, is revealed. The film's emotion comes from its authenticity. But this is more than a film, it’s a movement to change selfie-culture. The film drove to the Dove Self Esteem Project’s free downloadable social media toolkits and guides. On social, Dove launched ‘No Digital Distortion’ with Lizzo as brand ambassador, utilizing her platform and followers for this important message.