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To help with the recycling of its clothing, Scandinavian fashion brand Samsøe Samsøe has launched the Resell Tag – a tag stitched into items of clothing which bears a scannable QR code to make it easier for shoppers to resell clothes. The fashion industry, one of the world’s most polluting industries, is responsible for 10% of global CO2 emissions. Worse, clothing is being worn less and less. The average usage of an item of clothing before it is left in the back of the closet has decreased by more than 85% since 2002, according to data from Euromonitor. Meanwhile, some 33% of shoppers perceive a piece of clothing as “old” after having worn it just three times, other studies show. As a result of all this, $500 billion is lost each year because of under-wearing and failure to use clothing we have grown tired of, Greenpeace estimates.