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DirecTV Go has sought to entice prospects to its platform by dramatising the downsides of relying on a dodgy online link to watch top-flight football. Targeted at the Brazilian market, the brand was aiming to convert some of the estimated 33 million people who regularly use pirated TV streams in the country.
Brazilians searching for a free stream of last month’s Champions League match between Manchester United and Atlético Madrid were served a sponsored link in their Google results that promised to deliver the goods. However, upon clicking through, fans were instead presented with a comically budget version of the big game, seemingly from a parallel universe.