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Newtown Action Alliance aimed to raise awareness about the devastating impact that gun violence has on the daily life of every American. Note for the jury: When U.S soldiers return from a war zone, traditionally they surprise their loved ones with their return. This highly emotional moment is captured in a "homecoming" video. Shared online, many of the videos move viewers to tears. Idea #NotComingHome”, a PR initiative which highlights the devastating impact that gun violence has on the daily lives of every American. Execution Following the traditional homecoming videos that have dominated the internet for years which show soldiers returning home from combat in the U.S. military, “#NotComingHome" depicts a family torn apart by the loss of their child to gun violence. Though this film only portrays one example, the organization works with hundreds of families affected by gun violence and survivors who have been directly impacted by gun violence. CNN covered the entire film on primetime news on National Gun Violence Awareness Day and instantly made it the main topic of the country. Nancy Pelosi, Speaker of the United States House of Representatives, and other representatives had it trending on Twitter. Activist Fred Guttenberg, who lost his 14-year-old Daughter in the Parkland massacre, promoted #notcominghome on the media. Actress Alyssa Milano and many more prominent figures shared the film, bringing the topic of gun violence prevention back into discussion in every U.S. State.