Cannes Lions Winners 2022
London
ABOUT
"Testicular cancer is the most common cancer among young men. Yet 62% of guys who are most at risk don’t know how to check themselves.
So, to get guys in the habit of regularly checking their balls, each time they check on their Non-Fungible Testicles, it unlocks a surprise bonus trait—like a mohawk, sunglasses, a skateboard, etc.—with 8,000 unique combinations. But, if they ignore their balls, they lose the traits.
Each NFT was created by iconic streetwear designer, MISHKA NYC, and proceeds help support Movember’s work in men’s health and testicular cancer research.
This isn’t just another NFT. It’s the first NFT that can save a life."
AWARDS
Cannes Lions - Silver
MADEIT CREDITS
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MovemberClient
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Mishka NYCDesign Company -

MRM//McCannAgency -

Cannes Lions Winners 2022