ABOUT

France's Observatoire des Inégalités has launched a campaign tie-in with board game Monopoly to raise awareness among young people of inequality and discrimination. Created by French agency Herezie, the work is promoted by an online video showing people play a version of the classic game in which the rules have been adapted to reflect the reality of today’s society – with, for example, girls earning less than boys. The "Monopoly of Inequalities" extension of the game is available via the organisation's website. The work was written and art directed by Léo Michel and Marie Dutech

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • L'OBSERVATOIRE DES INEGALITESClient
  • Andrea StillacciChief Executive Officer
  • Emilie ImbertPR Manager
  • Etienne RenauxExecutive Creative Director
  • Herezie GroupAgency
  • Leo MichelCopywriter/Art Director
  • Louis MaurinDirecteur
  • Marie DutechCopywriter/Art Director
  • Nathalie RolandPR Manager
  • Paul MartyExecutive Creative Director
  • Solene GonnonProject Manager
  • Tanya KozlovaTV Producer
  • Theda BraddockPR Manager
  • Tristan BouvierCommunications & Project officer
  • Cannes Lions Winners 2022
  • Constance MonnierProject Manager

Who pooled - MONOPOLY OF INEQUALITIES