Cannes Lions Winners 2022
London
ABOUT
"The new “Hexagonal” brand campaign embodies and emphasizes the unique bond between the SNCF and the French people. For this campaign, we created an original track that intertwines Gaël Faye’s powerful and eloquent voice with the historic SNCF’s sound identity.
Through his poetic scansion, the artist proclaims with both pride and modesty the engagement and love that the SNCF and its workers have for the French people.
The music completes with a delicate strength this emotional movie, that mixes archive images and scenes from everyday live, as an homage to the past, present, and future of the SNCF.
Its popular, humble, and subtle tone is an ode to imperfection, to paradoxes but also to the French people’s heart and commitment."
AWARDS
Cannes Lions - Bronze
MADEIT CREDITS
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SNCFClient
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Agatha BousquetPresident -
Alexandra EvansVice-President -
Aurore FerardClient Director -
Christopher ThierryCo-President -
Cyril BettaneProducer -
Eva ChapiteauStrategic planning -
Franck Hervé MarcPost production image -
Francoise RagotSNCF Group cross-functional project manager -
Heloise MathonContact Presse -
IC ContentProduction house -
Marco VenturelliPresident in charge of Creation -
Marie NomdedeuSNCF Group Advertising Manager -
Mathieu DubrayArtistic director -
Maud RobagliaHead of art -
Nina DhenneulinSNCF Group Advertising Manager -
Pascale MiguetPresident -
ProdigiousPost Production -
Publicis ConseilAgency -
Raphael LevyDirector -
Stéphane CheryDirector of Brand, Advertising and Partnerships -
Stephanie RismontDirector of Communication and the SNCF Group bra -
Tanguy GallisDesigner Editor -
Timothy RosenbergTv production -
Tristan de LavalSales Managers -
Zenith FranceAgency media -
Cannes Lions Winners 2022