ABOUT

2021 was the year the ‘metaverse’ was on everyone’s lips. Celebrities were buying jpegs for hundreds of thousands of dollars and companies were rebranding, just to get in the game. But the truth is in 2021 there was no metaverse. Instead there were a series of gaming worlds with no connection or interoperability between them. So when Under Armour tasked us to celebrate the moment that Stephen Curry changed the basketball game for good with his 3 point world record, we decided to change the metaverse for good with the first ever metaverse wearable. Designed to be used across the worlds of Decentraland, Sandbox, Gala Games and Rumble Kong League, we leveraged our partner communities to amplify our drop, driving excitement through Twitter and Discord.