ABOUT

To introduce people the enjoyment of soy sauce pairing, we developed a new brand, “Favorite Food Soy Sauce,” for Dento Design Kobo’s soy sauce specialty shop Shokunin Shoyu. We created illustrations of Japanese people’s favorite foods for the sleeve packaging on each 100 ml bottle. This allowed people to intuitively choose the right soy sauce for the right purpose. When the sleeve was removed after purchase, the soy sauce brand’s name was revealed. This led to direct purchasing from the brewer.