ABOUT
"Would you eat human for humanity?
By 2050, the global population will be 10 billion. To feed a growing global population, and slow the pace of climate change, we need to change the way we eat.
Sweden has one of the world's most sustainable food industries. The Swedish Food Federation – an industry organization with about 800 member companies, wanted to start a much-needed debate about the future of food and Sweden’s solution. How could we share our knowledge, and increase the competitive edge for Swedish food?
We introduced a rather unpalatable alternative. Swede Meat™ is a start-up based on an outlandish idea: lab grown meat made from human stem cells, preferably the cells of Sweden’s biggest actor Alexander Skarsgard."
AWARDS
Cannes Lions - Silver
MADEIT CREDITS
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The Swedish Food FederationClient
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Adrian BotanRegional Chief Creative Officer -

Andreea GavrilescuSenior Digital Manager -

Carmen BistrianRegional Creative Excellence Director -

Daniel EmilsonCopywriter -

Erik NyströmCopywriter -

FLX StockholmProduction Company -

Ilias IoannidisAccount Director -

Ioana TeodorescuChief Growth Officer -

James ClothierStrategist -

Jessica HowardVP, Integrated Media Strategy -

Jimmy SandellMarcom Director -

Lars FribergPlanner -

Markus AhlmExecutive Creative Director -

Markus FörbergAccount Director -

Mary KoughVP, Client Experience -

Max BergCommunication Manager -

McCann StockholmAgency -

Mikael JohanssonEditor -

MRM//McCann RomaniaAgency -

Nina KurnArt Director -

Ola LanteliFinal Artist -

Paul AllanStill photographer -

Petra KällAccount Manager -

Quint StarkySound -

Rikard KöhlerArt Director -

Weber ShandwickMedia Agency -

Cannes Lions Winners 2022
Back to Eat a Swede project