ABOUT

"Detectives" uses an advanced feature of the iPhone 13 Pro's multi-lens camera to show how it can create drama in any situation. We observe Cinematic Mode with two detectives in the car, one of them out of focus. The focus shifts automatically, manually and even after you've shot, and in this spot, to the secondary detective when a macabre plot twist is teased.

AWARDS

Cannes Lions - Gold

MADEIT CREDITS

  • iPhone 13Client
  • AppleAdvertising Agency
  • Dan OuelletteProduction Designer
  • David ShaneDirector
  • Gavin CutlerEditor
  • Marc GrillExecutive Producer
  • O PositiveAgency
  • O Positive FilmsProduction Company
  • Ryan BernsteinCasting Director
  • Simon CenamorSenior Copywriter
  • Stuart DryburghDirector of Photography
  • Jason RedaProducer
  • Cannes Lions Winners 2022

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