ABOUT

Day After Day is a short film that speaks directly to men who are using, or at-risk of using, gender-based violence as a response to the stresses of COVID-19 lockdowns. It uses the same set of words to tell two different stories of isolation: a man trapped with his own negative thoughts and emotions, and his family trapped at home with him. To contrast the emotional difference between their experiences, we approached the film’s score entirely through sound design. We started with the woman’s story first, utilizing natural, tactile environmental sounds and a high-pitched drone that pulls the viewer in uncomfortably close and builds up the underlying tension throughout. Then, we took her sound bed and applied post-processing effects and distortion to create a version with even more tension, anxiety, and harshness, so that his story felt more threatening, isolated, and disconnected from her world. This technique served the intention of the film by imparting a very different feeling to each of their stories, even as their words, scenes and sounds were mirrored. For chilling effect, the actors performed their own narration. To generate organic support across social channels, we targeted a combination of experts in the field, thought leaders, lifestyle and parenting influencers, broadcast hosts and international celebrities. As a result, we secured 21 posts with a reach of 659,048. The Government of Canada also pledged their support, ensuring funding for future White Ribbon initiatives.