ABOUT

In Estonia, the legal age of sexual consent is only 14. Every year, 14-year-old children become victims of sexual abuse because of this law, and yet, all previous attempts to change the law have failed. The problem is, people think 14 is OK. So we launched a campaign to make our country finally realize why 14 is too young.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • Estonian Sexual Health AssociationClient
  • Anoorupa BoseCreative Director
  • Bruno PalmikArt Director
  • Cäthly OjaPR Specialist
  • Elsa LevoMake-Up Artist
  • Heigo HeinlehtArt Director
  • Helina RistiWardrobe / Stylist
  • Kristjan TaalPhotographer
  • Maris TederProject Manager
  • Marko KivirandSocial Media Campaign Architect
  • OptimistAgency
  • Sandra AudovaPR Assistant
  • Siim NikopensiusCreative Director
  • Susanna EenmaProject Manager
  • Triin AdamsonPR Strategist
  • Cannes Lions Winners 2022

Who pooled - 14 is not OK