ABOUT

Since the COVID19 pandemic, facemasks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth. But you don’t need to see a smile to feel it. A smile is more than a facial expression, it’s a way of standing up and dealing with the adversities of life. In the Colgate “Smiles always find a way”, Colgate is showing how smiles have the power to get us through everything. This campaign is the story of the fundamental resilience of mankind, symbolized by the smile. Because Colgate believes that our smile is our strengh.