ABOUT

Real Plaza is the largest mall chain in Peru, with more than 20 malls nationwide. Today these are considerate as new public spaces in the city: here, families spend quality time. That’s why the brand purpose is spreading happiness to all families, cultivating tolerance, understanding and freedom of choice. This is a Christmas story that builds on the brand territory and, in a season full of sales and discounts, seeks to connect with their audience through emotion.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • Real Plaza MallsClient
  • Alithú RosadoAgency Producer
  • Fahrenheit DDBAgency
  • Karen AlburquerqueAgency Producer
  • Mauricio LoredoCreative Director
  • Ricardo ChadwickExecutive Creative Director
  • Señor ZProduction Company
  • Sergio Franco TossoGeneral Creative Director
  • Gonzalo Vera TudelaCreative Director
  • Cannes Lions Winners 2022

Who pooled - Christmas Clowns