ABOUT

We live in a world where speed, immediacy or ease determine many of our decisions. This same accelerated pace of life means that the changes that occur around us often go unnoticed. “BIHAR: Choosing Tomorrow” is an exercise in pause, in looking at what is changing and, above all, in future reflection on what can happen if we continue betting on unsustainable models. The future of BIHAR, our future, is in the present. With each decision we choose whether to sink, or stick our heads out.We live in a world where speed, immediacy or ease determine many of our decisions. This very fast pace of life causes the changes that happen around us to often go unnoticed. "TOMORROW: Choose Madness" is an exercise in pause, an exercise in looking at what is changing, and above all, a future reflection on what might happen if we continue to favor unsustainable models. TOMORROW, our future, is in the present. With each decision we will choose to sink or go to sea.

AWARDS

Cannes Lions - Gold

MADEIT CREDITS

  • BBKClient
  • David González NatalGeneral creative direction
  • Guillermo LecumberriAccount management
  • Julio Alonso CaballeroCreative direction
  • LLYCAgency
  • Cannes Lions Winners 2022

Bihar, choosing tomorrow

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