ABOUT

The Russia-Ukraine war took center stage at the Palais des Festivals in Cannes yesterday with the appearance of both Ukraine President Volodymyr Zelenskyy and Russian chess champ and exile Garry Kasparov imploring the industry to keep Ukraine in focus. The Cannes Lions International Festival of Creativity did just that on its second night, when it awarded Digital Craft Grand Prix to “Backup Ukraine,” a digital campaign from the United Nations Educational, Scientific and Cultural Organization (UNESCO) and Blue Shield Denmark, designed to help preserve the country’s cultural artifacts in the midst of war.

AWARDS

Cannes Lions - Silver

MADEIT CREDITS

  • POLYCAM X UNESCOClient

Who pooled - Backup Ukraine