ABOUT

Aquafresh Fortune Telling is a digital initiative initially launched in the summer of 2021 to keep people motivated to brush their teeth in the mornings during Covid times. Brushing teeth morning and night was common within the Japanese lifestyle, but the emphasis has also slowly shifted to brushing in the night and less in the morning. While being in the middle of the seventh Covid wave and as the season heads toward winter, many people in Japan expect the eighth and ninth wave to emerge, prompting Aquafresh to revive the campaign for a short stint, starting on September 26th.