ABOUT

1 in 4 of us will depend on donated blood to stay alive. But every year, millions of pints of life-saving blood go to waste, due to an outdated law that bans all gay or bisexual men from donating – even if it’s perfectly safe to use. The government wouldn’t take their blood, so we did, and we used it to shock the world. Then, on 14th December 2020, the UK government changed their policy in a landmark law change.

AWARDS

Cannes Lions - Bronze
Cannes Lions - Silver

MADEIT CREDITS

  • Ladbible GroupClient
  • Adam NewmanNew Business Director
  • Barret HelanderCreative
  • Camilla YatesStrategy Director
  • David GillPhotographer
  • James HudsonCreative Director
  • Joe RevensCreative Producer
  • Lizzie BarclayHead of Marketing
  • Neale HorriganExecutive Creative Director
  • Nick HodgkinsBrand Marketing Lead
  • Rhys HughesCreative
  • Rob GriffithsCreative Director
  • * Chris DornDesign Director
  • * elvisAgency
  • * Tanya BrookfieldCEO
  • * Lottie HiteCreative Production Director
  • * Daniel MalheiroCreative Photographer
  • * Cannes Lions Winners 2021
  • * Rosie RobertsonAccount Director

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