ABOUT

"""Ukiyo-e EDO-LIFE"" is a TV program series that interprets ""Ukiyo-e"" not as a work of art but as a recorded photograph of the lives of ordinary people.
We have produced the promoter visual ""The Hidden Essence.""
At first glance, it looks like a black-painted typography, but the ukiyo-e is hidden in the darkness.
It is a craft-like graphic created by making the best use of Japanese printing technology, such as the number of stains and gloss processing, to create a balance between typography and design, and the delicate bargaining that is barely visible and invisible .
We are in charge of overall direction support, restoration of faded ukiyo-e colors and chalk lines, mask work, etc.
In order to achieve the exquisite ""visible and invisible"", we have also worked on the hidden parts in detail."

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • Nhk (Japan Broadcasting Corporation)Client
  • Akihiro YoshidaPhotographer
  • Ari TamabayashiDirector
  • Aya okazakiDirector
  • Charls GloverCreative Team
  • G. Kazuo PeñaWriter
  • Katsuhiko YuzawaExecutive Producer
  • Kazushige TakebayashiCreative Director
  • Keiko SakaguchiProducer
  • Kotaro TakanoEditor
  • Kyoshiro SatoComposer
  • Miki KudoDigital Artist
  • Naoko MachidaWriter
  • Natsuki IsaArt Director
  • Sha Inc.Agency
  • Shigeru IsobeWriter
  • Shunichi YamashitaCreative Team
  • Takuya TakedaSound Designer
  • Yuya ImayukiDigital Artist
  • Cannes Lions Winners 2021

The Hidden Essence

Comments

Project tags
SHARE