ABOUT
"""Ukiyo-e EDO-LIFE"" is a TV program series that interprets ""Ukiyo-e"" not as a work of art but as a recorded photograph of the lives of ordinary people.
We have produced the promoter visual ""The Hidden Essence.""
At first glance, it looks like a black-painted typography, but the ukiyo-e is hidden in the darkness.
It is a craft-like graphic created by making the best use of Japanese printing technology, such as the number of stains and gloss processing, to create a balance between typography and design, and the delicate bargaining that is barely visible and invisible .
We are in charge of overall direction support, restoration of faded ukiyo-e colors and chalk lines, mask work, etc.
In order to achieve the exquisite ""visible and invisible"", we have also worked on the hidden parts in detail."
AWARDS
Cannes Lions - Bronze
MADEIT CREDITS
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Nhk (Japan Broadcasting Corporation)Client
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Akihiro YoshidaPhotographer -

Ari TamabayashiDirector -

Aya okazakiDirector -

Charls GloverCreative Team -

G. Kazuo PeñaWriter -

Katsuhiko YuzawaExecutive Producer -

Kazushige TakebayashiCreative Director -

Keiko SakaguchiProducer -

Kotaro TakanoEditor -

Kyoshiro SatoComposer -

Miki KudoDigital Artist -

Naoko MachidaWriter -

Natsuki IsaArt Director -

Sha Inc.Agency -

Shigeru IsobeWriter -

Shunichi YamashitaCreative Team -

Takuya TakedaSound Designer -

Yuya ImayukiDigital Artist -

Cannes Lions Winners 2021