Cannes Lions Winners 2021
London
ABOUT
"Bottle caps are valuable brand space—the one flat, metal surface on otherwise curved glass packaging. Perfect circles waiting to be artfully designed, they’re like stickers for the drinking crowd. They’re also easily saved—it’s no wonder people collect them.
Now, Colombia’s Aguila Beer is giving up its caps for a good cause.
The AB InBev brewer has launched “The Beer Cap Project,” an initiative in which it’s letting other brands like UberEats, KFC, Papa John’s, the Hard Rock Café, Uber and Cabify put their own branded caps on bottles of Aguila."
AWARDS
Cannes Lions - Bronze
MADEIT CREDITS
-

AbinbevClient
-

Carlos Andres RodriguezChief Creative Officer -

David MenesesCopywriter -

Diego LopezArt Director -

Diego MuñozCreative Director -

Francisco SamperChief Executive Officer -

Jonhatan BolivarEditor -

Jose Manuel HoyosAccount Director -

Juan David PardoCreative Director -

Juan Pablo GarciaChief Operating officer -

Julian OlivaresArt Director -

Laura ArcilaArt Director -

MullenLowe SSP3Agency -

Sebastián SalazarAccount Executive -

Cannes Lions Winners 2021
Back to The Beer Cap Project project