ABOUT

The smack, the shake, the roll, or maybe a butter knife? What’s the best way to get Heinz ketchup out of the glass bottle? People have been searching for the answer for years. We decided to give them one. We created the Heinz Pour Perfect Bottle, a limited edition glass bottle with an updated label to guide people to the perfect pouring angle. Finally, our famously slow-moving condiment can be enjoyed a little sooner.

AWARDS

Cannes Lions - Gold

MADEIT CREDITS

  • Kraft Heinz CanadaClient
  • Aaron StarkmanChief Creative Officer
  • Adora BeattyRetoucher
  • Adrian ArmstrongPhotographer
  • Alex ButtProducer
  • Alter EgoOther
  • Amy GreenspoonAccount Director
  • Brian NeumannSenior Brand Manager
  • Christina YuChief Creative Officer
  • Conor FisherColorist
  • Crimson FishProduction company
  • Dana SomervilleChief Marketing Officer
  • Erin MaguireIllustrator
  • Fuze RepsProduction Company
  • Hayley HinkleyArt Director
  • Jacquelyn ParentWriter
  • Joel HoltbyHead of Art
  • Julian MorganStrategist
  • Kai De Bruyn KopsAccount Director
  • Mike DubrickExecutive Creative Director
  • Narine ArtinianPrint Producer
  • Nina PatelHead of Brand Build Communications and Innovatio
  • R+D ProductionsProduction Company
  • Rethink TorontoAgency
  • Sarah ShiffAccount Manager
  • Sean McDonaldChief Strategy Officer
  • Spencer HoughtonProduction Coordinator
  • Vapor MusicSound Company
  • Cannes Lions Winners 2021

Pour Perfectly

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