ABOUT

Postmates wanted to stand out among its competitors in the food delivery market. In a quarantine that saw everyone try cooking or baking, Mother LA played off the moment to create a cookbook to help people “don’t cook”. The Don’t Cookbook contains popular food ‘recipes’, only every recipe ends with a QR code to scan that lets you order the food directly from a nearby restaurant. Filled with artwork, jokes and thoughtful design the book entertains readers as they wait for food to arrive. The first run of the book sold out in under an hour. There’s now a waiting list of 1000+ people for the second pressing.