Cannes Lions Winners 2021 London

ABOUT

Pitvertising saw the Rexona logo with its iconic tick featured on the underarms of cricket umpires’ uniforms, in a world-first sponsorship deal with Cricket Australia. Unlike a standard sponsorship placement, Pitvertising is hidden for the majority of the game, and only revealed during dramatic moments, making its impact even stronger.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • RexonaClient
  • Brendan WillenbergExecutive Creative Director
  • Clemenger Bbdo SydneyAgency
  • Darren WrightExecutive Creative Director
  • James BeswickWriter
  • PHD ContentProduction Company
  • Rowan FoxcroftArt Director
  • Smaran JworchanAccount Director
  • Vince UsherPlanner
  • Cannes Lions Winners 2021
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