ABOUT

There are 661 long-term missing children in South Korea. In order to find them, we need people to pay attention. But the longer they are missing, the more indifferent people become. How can we stop people from forgetting? Cheil Worldwide created the Hope Tape - packaging tape with missing children’s information printed on it. When sealing a package with this tape, it serves as a medium for delivering children’s information directly to people’s doorsteps all across the nation.