ABOUT
After a decade of filming and production in Northern Ireland, Game of Thrones is finally drawing to a close. Timed to coincide with the eighth and final season, ‘Glass of Thrones’ – has been created by Tourism Ireland and Tourism NI in partnership with HBO. It kicks off today and will roll out to millions of fans in ten markets – including Great Britain, the United States, Canada, Australia, France, Germany, Spain, Italy, the Netherlands and Scandinavia. It will also be rolled out by Tourism NI in Northern Ireland and the Republic of Ireland.
Tourism Ireland is using the ancient art of stained glass-making – but giving it a modern twist – to reflect the regeneration and modernity of Belfast and to further enhance the enduring legacy of Game of Thrones in Northern Ireland.
AWARDS
Cannes Lions - Bronze
MADEIT CREDITS
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Tourism IrelandClient
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Eloise LileyDirector ofStrategy -

JellyOther -

Josh NorburyCreative Director -

Katie EdwardsManaging Partner -

Publicis•Poke LondonAgency -

Will EliotStrategist -

Dave MonkExecutive Creative Director -

Cannes Lions Winners 2021