Cannes Lions Winners 2021 London

ABOUT

Through a series of OOH ads, Leo Burnett London demonstrates the power of minimalism by opting not to include the fast food brand’s name, signature colors and famous golden arches. Instead the work cleverly showcases the anatomy of three iconic McDonald’s menu items: The Big Mac, McMuffin and Filet-O-Fish.

AWARDS

Cannes Lions - Silver

MADEIT CREDITS

  • Mcdonald'sClient
  • Brendan GibbonsDirector
  • Catherine EllefsonAccount Service
  • Chris EdwardsCreative Director
  • Collin CameronEditor
  • Dan GrossAccount Service
  • Gary SteeleAccount Service
  • Jaime GuildAssistant Producer
  • Kasey FechtorProject Manager
  • Kim StevensBusiness Affairs
  • Mike SecherRecording Engineer
  • Pete FavatChief Creative Officer
  • Rich SantiagoHuman Nature
  • Sean VernagliaProducer
  • Tom RossanoProduction Company Producer
  • Leo Burnett LondonAgency
  • Cannes Lions Winners 2021
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