ABOUT

Plastic bags are a big problem for the environment. Around the world, over one million plastic bags are used every minute—most of which are filled once and then discarded. East West hopes these bags spread awareness about single-use plastic and help customers break from the cycle of purchasing plastic bags at the till.
“So many people own reusable bags but forget to bring them,” said David Lee Kwen, East West’s owner, “We want to help customers remember their reusable bags in a way that will really stick with them.”

AWARDS

Cannes Lions - Bronze
Cannes Lions - Silver

MADEIT CREDITS

  • East West MarketClient
  • Aliz TennantAmplification Strategist
  • Chris StaplesCreative Director
  • Darren YadaStrategic Director
  • Ian GraisCreative Director
  • John EresmanWriter
  • Kerry BhanguProducer
  • Leia RogersCreative Director
  • RethinkAgency
  • Samantha ChengAmplification Strategist
  • Sheldon RennieArt Direction
  • Thom PetersWriter
  • Tianna FungAccount Executive
  • Cannes Lions Winners 2021

Who liked - Embarrassing Plastic Bags