Cannes Lions Winners 2021
London
ABOUT
The digital revolution has changed currency forever. Unfortunately, less coins in pockets has unintended consequences – for example, in Australia many charities rely on coin donations, as do the most disadvantaged. Donation Dollar is the world’s first legal tender currency designed to be donated, not spent. One was minted for every Australian, creating over 25 million individual daily reminders to give, over and over and over again and create a generosity loop that lasts generations.
AWARDS
Cannes Lions - Bronze
Cannes Lions - Gold
Cannes Lions - Silver
MADEIT CREDITS
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The Royal Australian MintClient
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Alex SpeakmanExecutive Strategy Director -

Alice De SaullesDesigner -

Fei WangHead of Content -

Frederica HeacockProject Manager -

Herd MSLPR Agency -

Jack GilbertStrategist -

James CameronAccount Director -

Jarryd HoodDigital Design -

Jobe MacShaneAccount Executive -

Juliet SymesFinished Artist -

Leah WilliamsGroup Account Director -

Lee SunterCreative Director -

Lucy TrengoveExecutive Producer -

Mark CartwrightGeneral Manager, Marketing, Sales & Innovation -

Mark CochraneManaging Director -

Matt AlpassHead of Design -

Mike SpirkovskiChief Creative Officer -

Nick BaumSenior Digital Producer -

Nicolle KeyesMarketing & Communications Manager -

Rebecca RobertsonNew Business Director -

RevolverProduction Company -

Rob TolanPR & Earned Media Team Lead -

Saatchi & Saatchi AustraliaAgency -

Simon BagnascoExecutive Creative Director -

Skye LambleyGroup Managing Director -

Steph BannoPR Strategy & Account Director -

Zena BartlettProducer -

Adam FerrieSenior Creative/ Copywriter -

Peter CvetkovskiSenior Creative/ Art Director -

Cannes Lions Winners 2021 -

Heather McKeanCreative Content Producer