ABOUT

Every week in Taiwan, there are critical shortages in certain blood types. In emergency situations, instant access to blood supplies can mean the difference between life and death. There’s no easy way for people to find out about blood shortages in daily lives, so even though Taiwan is filled of willing donors, it’s difficult to reach them with specific blood type when they’re needed most. How can we immediately alert and mobilise people to donate in daily lives and call for people with specific blood types to donate at the most needed time and area in order to shorten the blood shortages time of certain types?

AWARDS

Cannes Lions - Bronze
Cannes Lions - Silver

MADEIT CREDITS

  • Taipei Blood CenterClient
  • Acer Its, IncAgency
  • Emma LeeAccount Executive
  • Ever ChangCreative Director
  • I-Fei ChangChief Creative Officer
  • Una WuAccount Manager
  • Wunderman ThompsonAgency
  • Cannes Lions Winners 2021

Who pooled - Blood Beacon