Cannes Lions Winners 2021
London
ABOUT
Since fans couldn’t see The Weeknd perform, Spotify brought The Weeknd to them. Deep learning technology allows each fan to have a personalised one-on-one with the artist. The Weeknd starts by personally thanking the user for being a fan, before commenting on personal Spotify data – including a user’s name, favourite song, and even the year they started listening to his music. The experience then turns into an intimate listening session of his After Hours album, allowing fans to interact with his music in a new way.
AWARDS
Cannes Lions - Bronze
Cannes Lions - Gold
Cannes Lions - Silver
MADEIT CREDITS
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SpotifyClient
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Alex BodmanVP - Global Executive Creative Director -
Alex TanguayVP - Global Brand -
Ali ZerenLegal Counsel -
Amanda ButlerDirector Head of Music Marketing -
Angela GonzalezSenior Global Brand Manager -
Ashley GraverManager - Artist and Label Marketing -
Gandalf HernandezMachine Learning Engineering Manager -
Karen ChangSenior Producer -
Kelly BasdavanosRights Clearance Associate -
Lauren KingBusiness Affairs Lead -
Lauren SolomonHead of Global Brand Team -
Lucas CorleyData Scientist -
Marian DicusGlobal Co-Head of Artist and Label Marketing -
Max WeinsteinSocial Media Marketing Manager -
Melisa WuCoordinator - Content Promotion -
Richelle CyrusManager - Content Promotion -
Rosa AsciollaHead of North America Artist and Label Marketing -
Sarah HendersonSenior Legal Counsel -
SpotifyAgency -
Tal MidyanAssociate Creative Director -
Tamika YoungHead of Music PR Communications -
Vic TrubowitchLead - Artist and Label Marketing -
Zainab HasnainMarketing Manager -
Cannes Lions Winners 2021