ABOUT

To show people just how sexy Amazon’s new model Alexa was, Hungry Man Productions gave her the only body that could possibly be better - that of recently voted sexiest man alive Michael B Jordan. The Super Bowl spot showed Michael doing everything we would expect from Alexa with his own beautiful twist. It became the game’s most viewed ad, hitting 77m views and claiming the number 3 spot on AdMeter.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • AmazonClient
  • Ade MacalinaoPost Production Producer
  • Anastasia von RahlPost Production Producer
  • Chris BadgerVFX Supervisor
  • Christian JordanOffline Editor
  • Claudine CheeverGlobal GM of Mass Advertising
  • Hungry ManProduction Company
  • Jo ShoesmithGlobal Executive Creative Director
  • Jordan WalkerSr. Creative Program Manager
  • Kate VadnaisSound Producer
  • Kim WingertCross Channel Media Manager
  • Mino JarjouraExecutive Producer
  • Neil LindsayVP WW Prime and Marketing
  • Paul YaconoColourist
  • Rick JarjouraProducer
  • Rommel MolinaSound Engineer
  • Sabena GuptaSr. Campaign Manager
  • Simon MorrisVP, Global Creative
  • Wayne McClammyDirector
  • Cannes Lions Winners 2021

Alexas New Body

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