ABOUT
As the British music festival season kicks off, Apple is celebrating the country’s vibrant music scene with a film that honors music legends and their creative process. The film, titled ‘Behind the Music. Behind the Mac,’ is the latest addition to Apple’s global ‘Behind the Mac’ campaign, which pays homage to the Mac, the original Apple computing device for creators. Within the film, found footage of music superstars, like McCartney, Bowie and the animated Gorillaz, and budding artists are seen hard at work, striving to bring their music to life behind their Mac. Set to the powerful lyrics of What We Do by Swindle, Rider Shafique, D Double E, Daley and P Money, the film celebrates the process of creativity and how the Mac has backed artists throughout their journeys. As music fans attend shows of their favorite artists during the British music festival season, ‘Behind the Music. Behind the Mac’, according to the company, is a reminder that the nation’s music driven creativity – both past and present – has the power to unite us.
AWARDS
Cannes Lions - Gold
MADEIT CREDITS
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AppleClient
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Brent AndersonChief Creative Officer -

Brian O’RourkeExecutive Director of Content Production -

Chris PerryExecutive Producer -

Chuck MonnGroup Creative Director -

Joe RussomanoSenior Art Director -

Kathleen SwansonCreative Director / Copywriter -

Pierce ThiotCreative Director / Art Director -

Sara ClarkAssociate Director of Art Production -

Temnete SebhatuSenior Copywriter -

Cannes Lions Winners 2019