ABOUT

The brief in this project was to develop a clever campaign that could appeal to a wide demographic to raise awareness about the importance of checking for the signs of cancer, and how the new Cancer Research app can help you to do this.

The concept we developed was copy-led, and tied in phrases relating to cancer within everyday notes that people may use to communicate with each other. By using this method we could communicate the unifying message to individual sectors of people in an easy to decipher way.

The proposed campaign featured across integrated platforms including print, digital and online.