ABOUT

The client initially requested their Advocado sign in the traditional 'CANNED' format. As they had been upping the level on their interior decor, I felt that this would detract from the rest of the brand and not provide the Instagram worth decor they were looking for. I created this layered, reverse glow, using layers of printed PVC offset with layers of Komocel with each layer being softly lit from behind each layer. This not only created a beautiful effect, but also was less expensive to produce.