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In Panama, Mother’s Day is celebrated on December 8, a little earlier than in most countries. That’s why, together with Copa Airlines, the most punctual airline in Latin America, we created a graphic campaign to highlight one of mom’s most iconic qualities: her ability to always be on time… sometimes even early. A simple, charming idea with a touch of humor, paying tribute to all those moms who, just like Copa, always show up, even before you need them.